Comments for Fraser's Affiliate Marketing Blog

Comment on Chris Bishop - House of Fraser - Podcast by purple

purple — Sat, 04 Oct 2008 13:07:20 +0000

I really enjoyed this podcast, I did not get to work with Chris at Hotel Chocolat, they have just opened a store in bristol and i would have loved a sample of the chocolate.

So Chris what is the url of the Bolton website and what happened to it in the end.

Hope I can do more business on HoF site is reassuring to hear the management have total buy in with the affiliate marketing side of things

Comment on Chris Bishop - House of Fraser - Podcast by Charles

Charles — Fri, 03 Oct 2008 05:40:05 +0000

Thank you Fraser, and Chris for a great podcast. Enjoyed hearing how you (Chris) started out as an affiliate and developed from there. Inspiration for us all!

Comment on Do you bother with Yahoo and MSN? by Nathan

Nathan — Thu, 02 Oct 2008 04:54:15 +0000

I am not sure where the nma get their stats from, unless they are old ones. I have seen a big rise in organic traffic from yahoo. Some of my sites get most of the traffic from yahoo. Its funny how sometimes a keyword wont rank in google but will rank well in yahoo.

Regarding paid search I stopped using yahoo, simply, because they make it too complicated to use, the paid results are not that good either.
As quality paid traffic, I think msn beats gog and yahoo. They have simplified the msn ads, but is still longer than it should take. Deleting a keyword can be a pain as well.
But overall the returns on msn/goog, puts msn ahead

Comment on Chris Bishop - House of Fraser - Podcast by Lina

Lina — Wed, 01 Oct 2008 14:27:37 +0000

Love your veiws and passion for affiliate marketing. Totally agree with what you say on communication and segmentation! Loving you work!

Comment on Chris Bishop - House of Fraser - Podcast by Chris Clarkson

Chris Clarkson — Wed, 01 Oct 2008 13:37:32 +0000

Another excellent podcast Fraser. Interesting to hear Chris was originally an affiliate (I didn’t know that) and has used that experience as an Aff Manager. Loads of good tips from Chris too, well worth listening too.

Comment on Mobile Ecommerce - Affiliate Opportunity or Threat? by Search Free Content

Search Free Content — Tue, 30 Sep 2008 15:02:09 +0000

Thank you for posting such informative article here. Mobile browsers working in some ways same as computer. But I think still there are some scripts which is working only on computer. Mobile friendly websites are growing rapidly now so it will become more clear in future.

Comment on Not long till the a4uexpo by Fraser

Fraser — Tue, 30 Sep 2008 13:20:30 +0000

Dan - sorry you won’t make it. New York sounds good though. Hope my emails reached you this time!?

Doug - Haven’t heard from Matt for a couple of weeks so it wasn’t a coordinated plug

I just wanted to make sure my panel wasn’t in an empty room

Comment on Affiliate Marketing Outrageously by affiliate marketing girl

affiliate marketing girl — Tue, 30 Sep 2008 10:01:04 +0000

I think the last thing you took away is very important, being financially productive, you can get caught up and start focusing on the wrong things unless you monitor what you are doing.

Comment on Not long till the a4uexpo by Doug - Mr Promotions

Doug - Mr Promotions — Mon, 29 Sep 2008 23:24:47 +0000

See another site plugging it

Doug

Comment on Not long till the a4uexpo by Dan

Dan — Sun, 28 Sep 2008 19:42:00 +0000

Good luck with your session Fraser. Wish I could make it, but we’re in New York on our hols.

Will have to wait until next year for my first expo.

Comment on Not long till the a4uexpo by Zowoco

Zowoco — Fri, 26 Sep 2008 14:23:24 +0000

Nice one! I always find your blog very cutting edge with some helpful links and thought provoking research. keep marketing! :0) Zowoco

Comment on Affiliate Marketing Outrageously by Andy Geldman

Andy Geldman — Wed, 24 Sep 2008 11:31:56 +0000

Agree, “What have you done today?” hits a nerve. It’s easy to work hard all day… on the wrong stuff.

As for reading blogs, I time box it to 30 mins per day - I don’t always keep it down to that but the principle is to focus my time on tasks that directly improve my business.

Comment on Yahoo to follow Google’s lead by Dave

Dave — Wed, 24 Sep 2008 10:46:46 +0000

There is an element of copying going on with Yahoo! It seems as if they are trying to emulate what Google has already done. Admitedly it must be hard for Yahoo! to come up with improvements which makes it difficult for them to digest. But I do agree that they need to focus on the quality of PPC rather than that amount.

Comment on Affiliate Marketing Outrageously by Adrian James

Adrian James — Tue, 23 Sep 2008 10:48:29 +0000

The last point strikes home for me. I think it is important to work feverously towards a goal even if you are unsure as to exactly what the outcome is going to be, as even a high tempo work rate can bread ambition, progress and education.

I would caveat that reading industry related news, blogs and stories can help increase your passion, drive and excitement so provided it is relevant I would not rule this out unless you are gong overboard. I mean how else did we all come to read this post!

Comment on Affiliate Marketing Outrageously by Dougs wonderful blog

Dougs wonderful blog — Mon, 22 Sep 2008 21:32:13 +0000

Can I get the book please:)

Doug

Comment on Doug Scott - ASAP Ventures - Interview by Affiliate Marketing Outrageously - Fraser's Affiliate Marketing Blog

Affiliate Marketing Outrageously - Fraser's Affiliate Marketing Blog — Mon, 22 Sep 2008 15:46:05 +0000

[...] book there is an encouragement to ask this question and I think it ties in with what people like Doug Scott & Chris Clarkson have been saying recently. Don’t limite yourself by thinking all you [...]

Comment on Adwords to Adcenter - Transferring Your Adverts & Adgroups by Jaider Bertoli

Jaider Bertoli — Mon, 22 Sep 2008 13:41:20 +0000

nice, I should start doing that

Comment on Mobile Ecommerce - Affiliate Opportunity or Threat? by Steve Kinsey

Steve Kinsey — Fri, 19 Sep 2008 16:20:46 +0000

As a developer it’s always been a major pain to try and create mobile friendly versions of websites. I agree with Andy that it’s great to see these devices improve to such levels that the need for these cut down designs dimishes.

Comment on ASOS - The Inside Story by Steve James

Steve James — Fri, 19 Sep 2008 07:23:54 +0000

Great article, thank you

Comment on Mobile Ecommerce - Affiliate Opportunity or Threat? by Andy Geldman

Andy Geldman — Thu, 18 Sep 2008 17:39:40 +0000

The way things are heading - bigger mobile screens, better browsers, and unlimited Internet usage - mobile versions of websites are getting a little redundant.

Mobile browsers are getting like PC browsers a lot more quickly than decent mobile sites are appearing.

Comment on Do you bother with Yahoo and MSN? by Fraser Edwards

Fraser Edwards — Wed, 17 Sep 2008 09:08:41 +0000

Kieron - I agree that there are definitely some opportunities and I’ve benefited myself but on a current larger campaign I’m finding it’s probably not worth the hassle of updating ads/monitoring performance etc across them all.

But I guess it’s just a case of testing the water on them all as I’m sure it’s great for some campaigns and not for others.

Marc - it’s definitely worth considering all traffic if it’s easy to do but the potential time spent on a campaign needs to be paid back as well. Avoiding “all the eggs in one basket” is a useful reminder!

Andrew - Sorry I realise that by lifting one even smaller quote I probably took that further out of context but your ratio question hits the nail on the head. Then if you decide not to bother with Yahoo you wouldn’t need to suffer the terrible interface

Evan - I think you make a good point about not worrying too much about optimizing and worrying more about good regular content.

Thanks for all the comments so far.

Comment on Do you bother with Yahoo and MSN? by Evan

Evan — Tue, 16 Sep 2008 18:12:59 +0000

Personally I only optimize one way…the right way..lol. Good meta-tags and on site content. I also try to add content daily if possible. So I would have to say that I don’t optimize for any particular engine, although I think site should focus on getting ranked in Google obviously…Thanks!

Comment on Do you bother with Yahoo and MSN? by Andrew Girdwood

Andrew Girdwood — Tue, 16 Sep 2008 16:45:34 +0000

Ah yes. I remember that. Will didn’t twist my words or anything but in that phone chat I discussed both sides of the debate and only one half of that debate made the cut.

If you add in agency costs (time) into costs then as long as Yahoo still has an ROI (or brand, or CPA, or any other KPI that matters for the account) that you’re happy with then Yahoo’s still working for you.

A tough question is always; if I can get an ROI of 10:1 at Google and 9:1 at Yahoo… and I can spend all my money at Google, should I bother with Yahoo?

Comment on Do you bother with Yahoo and MSN? by Marc Gear

Marc Gear — Tue, 16 Sep 2008 13:56:07 +0000

While Yahoo! and MSN generally provide less traffic - all traffic is worth considering.

In SERP terms, a top 10 result on Yahoo! is probably going to get you more traffic than a 3rd or 4th page on Google. Thats not to say its any easier to get on the first page of results on Yahoo! or MSN, but its worth monitoring and knowing what changes you make to your site will affect your positions in the major search engines.

Paid search is also generally much cheaper on those search engines, and its users less savvy, not to mention the risk that you run by putting ‘all your eggs in one basket’, since the particular basket in question is renowned for moving the goalposts regularly.

Comment on Do you bother with Yahoo and MSN? by Kieron

Kieron — Tue, 16 Sep 2008 13:51:59 +0000

Hi mate, there is no doubt that Google delivers the volume. However that also means that everybody and their Aunty uses AdWords for PPC campaigns and the costs sky rocket. Because of this a lot of people overlook both MSN and Yahoo! and you can therefore grab some real “bargains” in terms of cheap keywords. For example I have quite a few PPC campaigns running on both these smaller engines that deliver huge returns (1000%+) and although the volume isn’t huge it’s still certainly worth the effort.

Comment on Cashback Clashes by cashback

cashback — Mon, 15 Sep 2008 17:42:16 +0000

I nearly purchased the domain cashback.co.uk about 4 years ago but i didn’t go through with it. The person incline wanted £1500 at the time. I wonder how much Submission Technology paid for it.

Comment on Making Money From Big Brother by Niche Traffic Guide

Niche Traffic Guide — Fri, 12 Sep 2008 22:18:17 +0000

Nice idea I mean if one is at a loss for niches then trying seasonal things or what’s hot in the media is a good option

problem in the big brother example though is, as was highlighted earlier these sites will mainly attract die hard fans who have a huge amount of info on the participants

You would need to be an avid fan yourself to generate enough ‘inside’ information to keep the visitors engaged

Comment on Making Money From Big Brother by Winston

Winston — Fri, 12 Sep 2008 10:29:43 +0000

I tried doing some big brother pages and indeed got a little traffic. I was put off by the hardcore BB fan sites out there that I suspected were getting the majority of traffic. But interesting to know that chasing just one contestant could prove successful!

Comment on Nooked Widgets - Take a look by Fergus Burns

Fergus Burns — Thu, 11 Sep 2008 13:55:09 +0000

Thanks Fraser for the review - very much appreciated.

We’re busy working on more inventory - and fine tuning the Shopping Widget builder - and the widget itself - will keep you posted.

Hi Patrick,

We’re doing some tests in how SEO can be used in shopping widgets. Our goal is to optimize widgets for SEO - rewarding the creaters/owners of these widgets.

For similar activity - see our partner Clearspring - http://www.clearspring.com/platform/seo

Given your background and work focus area @ SEO - I’d love the opportunity to connect - and get your considered feedback - as we’re always looking to improve the services.

Best Regards
Fergus
[fergus.burns AT nooked.com]

Comment on Nooked Widgets - Take a look by Patrick Altoft

Patrick Altoft — Thu, 11 Sep 2008 13:28:19 +0000

They won’t last 5 minutes if they keep including that hidden text link with the anchor text “online stores”.